Posts by Jeff Paro
Never take chiro advice from this person
From the files of do as I say, not as I do: I live right next door to the gym where I work out. Often times I’ll see the trainers in passing as they are coming and going from work. These guys/girls make their living selling health and fitness advice. So when I see a…
Read MoreThe Dhando Presenter, low-risk, high-return
Dhando (pronounced dhun-doe). Dhan comes from the Sanskrit word Dhana meaning wealth. Dhan-dho, literally translated, means “endeavors that create wealth.” In the street it means business. But what is business if not to an endeavor to create wealth? This comes from a fascinating book I just read called The Dhando Investor by Mohnish Pabrai. It’s…
Read MoreLittle known influence tactic to increase conversions
I recently re-entered the world of Facebook and quickly realized why I had left in the first place. Facebook was meant to be a place to keep informed of what’s happening in your circle of influence’s lives. What it quickly began was a platform for everyone to post their political and social opinions. You don’t…
Read MoreAutomatic No
No! is the automatic answer. Whenever you ask your patient/lead to buy from you, their mind automatically finds reasons to say no. Think about it, they certainly don’t look for a reason to say yes! When chiropractors hear a no, most, simply tuck their tales between their legs and go on about their business. A…
Read MorePurpose driven presentations
Imagine spending your teen years fighting in one of the dirtiest wars in history, in your own backyard. Instead of the beach, movies with friends and playing dodgeball, you’re dodging live bullets, napalm, and agent orange. That’s exactly what Chef Bui did. Before he came to live in America, when he was 17, he joined…
Read MoreRio street beggar: how to influence when ur survival depends on it
Like any major city in America, Rio has it’s fair share of Mendigos (street beggars). There’s a guy on my corner who is there rain or shine and just shouts at passer-byres (i’m not sure if I just made that word up). “Compre-me un café!”… “Compre-me un café!”…. (buy me a coffee) or “compre-me un…
Read MoreThe most powerful proof
Back in 2008 when Roberto and I first founded, Influenceology (The Chiro Speaking Co. parent company), we were in the grind mode and said yes to EVERY speaking opportunity that came our way. One time I was asked to give a talk on Search Engine Optimization, something, back in 2008 I was qualified to talk…
Read MoreGreen peace influence tactic
Every Tuesday and Thursday, I take Portuguese lessons. I walk to them because they are relatively close. Where I live in Ipanema, the streets fairly full of people doing ‘their ‘thang’…. The guy selling corn on the cob, churros, beggars and the green peace gang. … I call them a gang because they display gang-like behavior.…
Read MoreSeinfeld’s advice to Chiro speakers
Jerry Seinfeld came out with a new comedy special on Netflix. As a long time fan of his, it caught my eye. The whole act was his personal story — his hero’s journey. That answered the question, “Who am I and how did I get here?” For any student of storytelling and certainly any IFF…
Read MoreThe art of eye contact
Let’s rap about eye contact… In the context of public speaking and influence, eye contact is one of the less sexy topics you can bring up. But if you think making money is sexy… listen up. Studying and mastering eye contact is sluffed off as inconsequential and trivial. But you don’t have to look further…
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