Posts by Jeff Paro

Let’s rap about marketing: After personally working with and speaking with 100’s of Chiropractors, I know one of your biggest problems is your marketing. You hear about so and so who’s killing it using the latest fad and you’re not sure if you should be getting in on the action. There’s always a new fad…

Convincing prospects to enroll in Chiropractic care can be challenging, right? Now imagine trying to get them to admit to a murder that they didn’t commit… … sounds impossible, right? But, the truth is it happens all the time. If you ask anyone if they would ever confess to a murder they didn’t commit, 100%…

From the files of “I can’t make this shyte up”: The animal of the United States is the Bison Buffalo (Bald Eagle is the bird). The united kingdom has the British Bulldog… seems about right, no? And then there is Scotland… You know what the national animal of Scotland is?… AN EFFEN UNICORN! When I…

Lately, I’ve been considering building a moat. Here’s what I mean: In the medieval times, Castle’s were built on hills and then surrounded by ditches of water, called moats (though many were actually dry moats). They were were used for protection. Simple homes were too prone to plundering and pillaging. Castles, on the other hand,…

Picture this: A guy walking down the street carrying an electric saw and a hammer. Another guy walking on the other side of the street carrying a carpet cleaner and carpet cleaning solution. On the corner, a guy fixes a bike with the tools he packed into the basket of his moped. These are everyday…

Last night was my fantasy football league draft. I ordered pizza (Domino’s: it’s the only pizza remotely like ours in the USA), and anxiously waited to unleash a hail storm of well thought out, deeply insightful, brilliant maneuvering on my fellow competitors… Or at least, that MY version. When I first started to playing Fantasy…

Your identity is so freaking powerful, it literally drives all the results in your life. For example the letters LGBTQIA… what do they stand for? They are all a designation for how a group of people see themselves. How they identify with themselves. Many people question the transgender identity. They have an issue with it.…

Here’s some great advice I got from a mentor: Schedule an appointment with yourself. As a busy chiropractor, (well, at least the biggest excuse given why stuff doesn’t get done) you are being pulled in all directions. … patients … the practice (marketing, reports) … wife/husband … children’s activities And the list goes on. How…

How to take ur own stitches out –> breath. Last night I spent my Friday night taking my stitches out of my thumb. My doctors here are on vacation and my stitches were snagging on stuff and hurting to the point I decided to take them out myself. I don’t if you’ve ever taken your…

Yesterday I was looking at some photos from my trip to Europe a few years back. Though I can’t remember all of it (I think their alcohol is a bit stronger over there), I do remember something very clearly. When I was in Eastern Europe I felt completely lost. I remember ordering from a menu…